SEO + Google Ads
Get Found Online
You've built a business,
The internet needs to know about it
Just because you have a website doesn't mean people are going to find you online. Digital visibility is a continued effort.
Maybe you're relying on referrals to keep the pipeline full, and it's working, until it isn't.
You know you need to show up in search; you've maybe even tried running ads, but the results were underwhelming, and the whole thing felt like throwing money into a black hole. The jargon is overwhelming, the platforms keep changing, and you don't have time to become a Google expert on top of everything else you're already doing.
You don't need to figure this out alone. You need a partner who already knows how. And lucky for you, Slow Burn Marketing Co. is an expert.
GET FOUND & GET GROWING
SEO Strategy & Management
Your ideal clients are searching for exactly what you offer right now. But are they finding you or your competitor?
SEO is the long game that pays off for years. It builds your visibility, establishes your authority, and creates steady, organic traffic of people who are already looking for what you do.
Our SEO strategy and management take a look at what the internet is doing and how we can implement those searches within your site. We're able to look at competitor research and AI search trends so we can get you ranking for the best searches that bring the most visibility.
Available as a standalone service or paired with Google Ads for maximum impact.
The fastest path to leads
SEO + Google Ads
SEO is the foundation. Google Ads is the accelerator.
When the two work together and are built on the same keyword research, targeting the same audience, and telling the same story, you have a full strategy that brigs in qualified leads.
Here's how they work in tandem:
The keyword research we conduct for your SEO strategy directly informs your Google Ads campaigns. We know which terms your audience is actually searching, which keywords your competitors are winning, and where the real opportunity lives.
That means less wasted budget, smarter targeting, and campaigns that get stronger over time as your SEO compounds alongside them.
While your organic presence is building, Google Ads fills in the gaps to begin bringing in traffic faster.
Most clients who add Google Ads to their SEO strategy see faster results and lower cost per lead over time.
Requires active SEO management. Available as a bundle only.
a marketing cheerleader you can trust
BRANDS I'VE WORKED WITH
What's Included
OUR TWO GROWTH SERVICES
SEO Strategy & Management
Kickoff & Strategy
We start with a 50-minute onboarding and strategy call to understand your business, your goals, and your competitive landscape. From there, we build a strategic SEO campaign tailored specifically to your industry.
Keyword Research
A full audit of your current search rankings, new keyword opportunities your business should be targeting, and a competitor keyword analysis of your top three competitors. You'll know exactly where you stand and exactly where the opportunity is.
Monthly Optimization
Every month, we're actively working on your SEO — updating title and meta tags, optimizing on-page content, resolving technical SEO issues, and managing your local SEO presence, including your Google Business Profile, and maps visibility.
Content Creation
Two blog posts per month (copy and graphics included) designed to build authority, drive organic traffic, and give people a reason to keep coming back.
Monthly Reporting
Clear, transparent reporting every month so you always know what's working, what we're optimizing, and where your SEO stands.
SEO + Google Ads
Strategy & Setup
A 50-minute Google Ads onboarding session to discuss your goals, budget, and audience. We either build your account from scratch or conduct a full audit and refresh of your existing account.
Campaign Buildout
Full search campaign and ad group buildout built around SEO researched keywords. Conversion tracking is set up (calls, forms, and bookings) so we can track leads.
Ad Creative
We write your ad copy so your ads are polished, on-brand, and built to convert.
Ongoing Monthly Management
Every month, we're optimizing your campaigns such as adjusting budget allocation, refining keywords, adding negative keywords, and fine-tuning bid strategies to get the most out of every dollar you spend.
Monthly Reporting
Full performance reporting on click-through rate, cost per click, conversions, and ROI — plus specific recommendations.
How it Works
STEP 1
Discovery
We get on a call to learn about your business, your goals, and what hasn't been working.
STEP 2
Strategy
We kick off with your strategy session. You get a clear picture of the campaign we're building, the keywords we're targeting, and what success looks like.
STEP 3
Build & Launch
We set everything up - SEO foundations, campaign buildout, conversion tracking, content calendar, and get your strategy live.
STEP 4
Monthly Management
Every month we're actively working on your campaigns, creating content, optimizing performance, and reporting back to you.
STEP 5
Grow
Over time your organic presence builds, your ads get smarter, your leads get more consistent.
GET STARTED
Pricing & Investment
Your brand is the foundation everything else is built on.
Before your website, before your marketing, before any of it - you need to know who you are and how to show up consistently.
This isn't a cost. It's the investment that makes every other marketing dollar you spend work harder.
Download our rate sheet to see what to expect.
FROM MY DESK TO YOURS
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