The Bookshelf Blog

What I'm doing to get my business found online after I went through a big rebrand.

You've built something really good. But if the right people can't find you on Google, or if your name doesn't come up when someone asks ChatGPT for a recommendation, none of that work is visible to the people who need you most.

START. THE. HOBBY. There is so much joy and happiness, and women waiting for you, in those hobbies that will only enrich your life and make all aspects of your day that much better.

I had big plans for this summer. A dedicated daily routine that included waking up early, productive mornings, afternoon breaks, mom-of-the-year activities, and a house that got cleaned at the end of each day.

People assume that since everyone's asking ChatGPT for recommendations, all that time and money spent on SEO is wasted. But that is so far from the truth! When in actuality, SEO is more necessary now more than ever.

My Weekend of Rest & Relaxation, when I told my family I wouldn't be going on our annual trip up north.

Last week I went kinda-viral and I kinda-hated it.

Most of my career has been spent in Corporate America in the tech sector working for old, white men. If you can imagine, it was a HOOT. (Did you feel my sarcasm?)

I recently said goodbye to STAK Marketing and decided it was time to rebrand my entire business. Here is why and when I think you should rebrand too.

Women-owned marketing agencies play a pivotal role in the business world, bringing unique perspectives, creativity, and a commitment to diversity and equality.

Should you rebrand your business? How to know when it's time to give your brand a facelift.

When you look at your website analytics, one key metric often stands out: new vs. returning visitors. But what do these numbers mean, and how should they influence your marketing strategy?

When you look at your website analytics, one key metric often stands out: new vs. returning visitors. But what do these numbers mean, and how should they influence your marketing strategy?

As a marketing agency owner, I see the same two struggles come up again and again for small business owners (though a lot of times they don't realize that this is their problem)...

When I first started designing websites, I wanted a platform that didn’t just look good, I wanted something that made sense for small business owners.