HOW TO GET FOUND ON GOOGLE
- Mar 5
- 3 min read
Do these 3 things!
If you’ve been wondering why your website isn’t showing up on Google search results, or why you just aren't getting the traffic you want, it most likely comes down to these critical things every business needs.
No matter how good your business is, what types of life-changing products you're selling, or have a killer brand identity, if Google can’t find you, or doesn’t trust your site, no one else will either.
How to Show Up on Google: The 3 Things You Need
Search Engine Optimization (SEO)
You’ve probably heard the term “SEO” thrown around, but what does it actually mean?
SEO is the process of optimizing your website so that search engines (like Google) understand what you do and sell so that it can appropriately rank you on its search results.
It would be SO SO nice if Google just did it for you and got you to the first search result listing for all the wonderful things you do, but unfortunately, you have to play a strategic game in order for Google to really index you in the way that you want.
When you do SEO, you need to hire someone (or learn to do is yourself) to:
Use the right keywords on all your pages
Write clear, useful content
Structure your site so it’s easy to navigate
Get links from other reputable websites
Focus on local SEO if you're in a specific area
Add in technical SEO for meta and title tags
Without SEO, your website is just a digital brochure floating in space. SEO puts you on the map, literally and figuratively.
A Complete and Active Google Business Profile
Want to show up in local searches or on Google Maps? Then your Google Business Profile is non-negotiable.
This free tool is often the first thing people see when searching for services like yours. But here’s the key: It needs to be fully filled out and regularly updated.
And even if you don't have a brick-and-mortar store or help people in a certain area, having a Google Business Profile that's optimized and connects back to your website will only boost your search rankings.
To optimize your Google Business Profile, make sure you:
Add accurate business information (name, location, hours)
Upload photos of your work or space
Collect reviews from happy clients
Post updates, offers, or events
When optimized, your Google Business Profile can be a powerful traffic and trust booster.
A Responsive, Error-Free, Website
You want your site, specifically your homepage, to be completely optimized to encourage visitors to click and scroll. The more time on your site, the more Google will favor you in rankings!
Your site must:
Load quickly on all devices
Be mobile-friendly (responsive design)
Be free of technical errors (404s, broken links, etc.)
Have clear, compelling content
Have engaging Calls to Action (buttons, downloads, signups)
Think of your website like your digital storefront. If the door is jammed or the lights are flickering, people won’t come in!
Google’s job is to deliver the best results to its users. Your job is to make it easy for Google to see that your business deserves to be one of them.
Start with these three essential items, and you’ll be way ahead of most small business owners trying to figure out online visibility.
Keep Growing -
Michelle Johnson
Owner, CEO, and Chief Marketing Guru of Slow Burn Marketing Co.
Michelle Johnson is a small business marketing strategist and the founder of Slow Burn Marketing Co., a boutique marketing and website agency based in Salt Lake City, Utah. With 15 years of corporate marketing experience, Michelle now channels that expertise into helping service-based business owners build websites that are beautiful, strategic, and built to grow, as well as marketing management and seo services.
Michelle is especially passionate about working with small business owners who are great at what they do but don't have the time, tools, or team to market themselves the way they deserve. If you're looking for a marketing partner who brings strategy, creativity, and real accountability to the table — you've found her.
Based in Salt Lake City and serving clients nationwide.
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