Branding
Your Brand's North Star
You can't build a great website on a BAD foundation
If your colors, fonts, and messaging feel scattered, or if you've been winging it across every marketing channel, your audience can feel it, even if they can't name it.
An inconsistent brand quietly erodes trust. And trust is what turns browsers into buyers.
Before you build anything, you need to know exactly who you are, what you stand for, and how to show up consistently everywhere.
That's where we start.
branding lit for the long haul
BECOME MEMORABLE
Brand Identity
As a brand, your biggest problem will be to stand out in the sea of competitors. This is where strategic branding comes in.
Our branding package is a collaborative, strategic branding process where you walk away with a complete visual identity.
Every piece of marketing you create from here on out will be done faster, easier, and unmistakably your brand. And you will have a consistent and beautiful brand that stands out.
This is for you if:
🕯️Your visuals feel inconsistent or outdated
🕯️You are getting ready to rebuild your website
🕯️You need to start standing out in the sea of competitors
🕯️You need your brand to be recognizable and memorable
🕯️You need to save time by having plug and play graphics
Branding that Sets you Apart
not just a pretty face
A lot of people think branding is just a logo and some colors. It's not.
Your brand is the entire experience someone has when they encounter your business — visually, emotionally, and verbally.
When those pieces are aligned, your marketing feels easier, your website converts better, and your clients show up already trusting you.
At Slow Burn Marketing Co., we don't just make things look good. We make sure your visuals and your voice are telling the same story.
BRANDS I'VE WORKED WITH
What's Included
SHOW UP CONFIDENTLY
Strategy & Overall Vision
We kick things off with a 50-minute brand and messaging strategy call to get clear on where you've been, where you're going, and who you're talking to.
COLORS
Your primary, secondary, and tertiary brand colors are developed directly from your mood board, with three rounds of edits to get them exactly right. You'll also receive an ADA compliance usage chart so you always know how to use your colors accessibly and correctly across every platform.
typography
We explore font options together and land on a header, sub-header, and paragraph font combination that feels on-brand and works across all your marketing.
All font costs are provided by the client.
GRAPHICS & VISUALS
You'll receive a curated list of suggested Canva images and graphics that align with your mood board and color palette — so sourcing on-brand visuals never feels like a guessing game again.
logo guidelines
A complete guide on how to use your existing logo correctly — white space rules, sizing, and color variations — so your logo always looks intentional no matter where it shows up.
Logo design is not included.
canva assets
Your full brand kit is set up directly in Canva, so it's ready to use the moment we hand it off. You'll also receive one digital asset of your choosing — a social graphic, a flyer, a template — built out in your new brand.
The Process
week 1
Homework & Kickoff
You complete your onboarding questionnaire, we hold your strategy call, and your mood board is created. This sets the creative direction for everything that follows.
week 2-3
Colors & Typography
We explore your color palette and font combinations, presenting options that align with your mood board and brand vision.
week 4
Edits
We refine and finalize your colors, fonts, usage guide, and graphics suggestions based on your feedback.
week 5-6
Canva & Assets
Your Canva brand kit is built out and your selected digital asset is created and delivered.
POST-PROJECT
Final Handoff
We present everything together on a final walkthrough call so you leave with complete clarity on your brand and how to use it.
GET STARTED
Pricing & Investment
Your brand is the foundation everything else is built on.
Before your website, before your marketing, before any of it - you need to know who you are and how to show up consistently.
This isn't a cost. It's the investment that makes every other marketing dollar you spend work harder.
Download our rate sheet to see what to expect.
FROM MY DESK TO YOURS
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